Every year on SabaSaba Day, which means ‘7/7’ day, also the day of its celebration, the Board of External Trade holds the Dar es Salaam International Trade Fair.
The trade fair was organized to establish global business partnerships through exhibitions, enabling exporters and importers to effectively participate in the global market place.
This year Be Forward participated in the trade fair for the first time. We had two booths set up around the pavilion, those who visited our booths could learn more about our company and meet our Tanzania office team. We had lots of BE FORWARD goods like T-shirts, caps, and bags that people could go home with as well.
More than 7,000 people visited our booths during the exhibition. We were pleased to meet so many lovely people who came out and even had a surprise visit to our booth from several VIPs, such as the Tanzanian President Kikwete, Mrs. Jacqueline Mneney Maleko, director general of the Tanzania Trade Development Authority (TanTrade), and Prince and Princess Akishinonomiya of the royal family of Japan.
Just last year, BE FORWARD celebrated our one year anniversary of the Tanzania local office. We look forward to many more years in Tanzania and are happy to continue building a great relationship with Tanzanians.
Have a look at some of the excitement from SabaSaba!