“Sell this? We wouldn’t dare!”, says Mr. Mureithi, a primary school teacher in Central Kenya. “It has been in the family for more than 15 years now, and it still runs as good as new,” speaking of his old blue Toyota Hilux pickup. In Africa, those lucky enough to own cars treat them like heirlooms.
In Africa, Toyota is synonymous with off-road terrains, especially for humanitarian organizations that have to reach people in the remote interiors. In many ways, since its establishment in 1936, Toyota has been changing lives all over the world. However, it is in Africa where the positive impacts of this brand name have been felt the most. It is the everyday car for the urban family, for farm work, law keeping, tourism, hardware, and various other businesses.