M3

If you were a high-performance premium automobile, you would be feeling crowded to the breaking point in today’s market. The godfather’s of the segment, the BMW M3 and M4 enjoyed an open market for a few years then Mercedes-Benz decided it was time to tap in with its AMG offerings. Shortly thereafter, Audi stepped up its game, as did Cadillac and Lexus. With offerings like the Audi RS5, Cadillac ATS-V and CTS V-Sport, the Lexus RC F, and the Mercedes-AMG C63 to compete with, how is BMW planning to stay relevant? By fighting back with an all new Competition package for its M3 and M4 offerings, how else?

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